What I Am Reading Wednesday

{Alternately Entitled} What I Am Eating Wednesday

My favorite mom and pop store in my hometown was a hardware store. The wood flooring easily indicated where everyone was in the store as a hollow sound resonated with each step.

The bins and bins of bolts, nuts, nails, and screwdrivers provided ample opportunity for my sister and I to rummage. Perhaps the old-time feel came from the Coca-Cola machine. When you put your quarters in, a beautiful glass bottle rolled out to your palm. The cool refreshing drink was made even more delicious by the quality of the packaging and the novel experience.

This is the way that millions feel about the popular fast-food chain, Chick-fil-A’s, service.

Coca-Cola and Chick-fil-A have a relationship that goes perhaps 80 years back.  Founder of Chick-fil-A, S. Truett Cathy was selling Coca-Cola long before he “invented” the chicken sandwich. As a young boy, Mr. Cathy learned the power of a profit. He would buy a 6-pack case of Coca-Cola for 25 cents then sell each one door-to-door for a nickel each. Making a nickel’s profit per case.

Mr. Cathy recently published, Wealth is it Worth it?

This is a fast, insightful read that I would liken to the easy reading of,Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life. Mr. Cathy uses brief personal stories and narratives of other wealthy men and women to help the reader determine if wealth is worth the cost. Multiple pages interspersed throughout with insightful business and life-quotes make great inspirational points that readers will walk away quoting.

The Chick-fil-A story is one that teaches readers the power of business which considers consumers as customers with a story, not merely a means to make money.

Additionally, Chick-fil-A is committed to helping you write new stories in your family with special nights like Daddy Daughter Date Night.

Last night, my husband and I received a copy of Wealth: Is It Worth It? at our local Chick-fil-A Customer Appreciation Dinner.   Here are some photograph highlights:


As our final parting gift, we were given a first taste of Chick-fil-A’s new chocolate chunk cookies due in stores next month. I ate mine this morning with a hot cup of black tea…it is the best chocolate chip cookie that my mama didn’t make! Be sure and purchase one in April. It may be the treat to eat while reading Mr. Cathy’s book.

 To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” ~Chick-fil-A Mission Statement, Wealth Is It Worth It

That’s what I am reading this Wednesday. What about you?

Leave a Comment
Share This Post With Your Friends!

Speak Your Mind